Millet Bets Nyob Rau Hauv Cov Lag Luam Hauv Tebchaws Yawg Los Ua Tus Txhim Kho Txoj Kev Kawm Hauv Suav Tebchaws thiab Is Nrias teb
May 30, 2018
Thaum sawv ntxov ntxov ntawm lub Tsib Hlis 29, Beijing lub sij hawm, Xiaomi tau ua tiav hauv cov kev lag luam tshiab nrog rau Tuam Tshoj, tab sis dab tsi yuav tshwm sim rau cov European lag luam los ntawm Apple thiab Samsung? Lo lus teb rau lo lus nug no yuav txiav txim siab seb Xiaomi tuaj yeem ncav cuag tus nqi kwv yees li ntawm 70 billion USD. Nws tau tshaj tawm tias Xiaomi yuav raug muab teev cia hauv lub xyoo no.
Lub lim tiam dhau los no, Xiaomi qhib thawj French nqi ntawm cov khw hauv Paris thiab tseem qhib lub khw hauv Milan, Ltalis. Paris Millet cov khw tsuas yog taug kev ntawm tsib lub Pompidou Center xwb. Muaj ob hom qauv qis kawg hauv khw, thiab tseem muaj qee yam khoom siv hluav taws xob xws li cov neeg tsav tsheb thiab cov tsheb sib npaug.
Millet lub teeb duab nyob rau hauv cov European lag luam pib xyoo tas los. Tus thawj millet khw nyob teb chaws Europe qhib hauv Spain. Hnub no, Paris thiab Milan tau ntxiv lawm. Wang Xiang, Xiaomi tus tuam thawj tswj hwm tus thawj tswj hwm ntawm lub tswv yim thoob ntiaj teb, tau hais tias Xiaomi kuj npaj yuav los ua cov khw muag khoom noj hauv tebchaws United Kingdom, Lub Tebchaws Thaib, thiab Netherlands.
Wang Xiang hais tias: "Peb tau pom ib lub sijhawm loj." Nws piav qhia hais tias kev sib tw nyob rau hauv cov European smartphone lag luam yog "tsis heev tsiv."
Rau US khw, Wang Xiang hais tias lub neej yav tom ntej yuav tsum tau pw, tab sis nws tsis yog qhov tam sim no. Nws hais tias: "Peb yuav tsum xub ua tiav ntawm ib thaj tsam thiab nthuav dav ntxiv mus rau lwm lub khw."
Raws li kev tshawb fawb txog kev lag luam IDC, Xiaomi tau tiav kev muag khoom hauv Tebchaws Europe. Nyob rau thawj peb lub hlis xyoo no, Xiaomi lub xov tooj txawb hauv Western Europe tau yog 621,000 units, ua rau lub teb chaws thib ib hauv lub teb chaws Europe. Ntawm lawv, cov lag luam qhia nyob rau hauv Greece tau 24%, surpassing Kua thiab Samsung, qeb duas ua ntej hauv zos lag luam; Xiaomi lub lag luam qhia tawm hauv Spain yog 12%, qeb duas thib plaub.
Wang Xiang hais tias ntxiv rau cov khw muag khoom qhib Xiaomi hom kev tshaj tawm, Xiaomi kuj koom tes nrog plaub tus neeg lag luam loj, xws li Orange SA, muag cov xov tooj ntawm tes. Ob peb lub asthiv tas los, Hong Kong lub CK Hutchison Group hais tias nws yuav muag cov millet cov xov tooj hauv khw muag khoom nyob rau hauv xya European lub teb chaws.
Raws li cov ntaub ntawv los ntawm kev lag luam tshawb fawb lag luam Canalys, millet tus tsawg-liab liab mov series accounted rau 92% ntawm nws cov muag lub xov tooj txawb. Txawm li cas los xij, lub tuam txhab muaj attracting ntau tus neeg siv khoom los ntawm high-end qauv xws li Mix 2s. Tus qauv ntawm Paris, Fabkis yog 500 euros (483 Asmeskas las), thiab nws cov rival Apple's iPhone X yog luv nqi txog li 1159 euros.
Raws li IDC cov ntaub ntawv, Xiaomi, nrhiav tau los ntawm Lei Jun rau xyoo 2010, tau tam sim no los ua lub ntiaj teb thib plaub smartphone loj tshaj plaws tsim hluav taws xob, qeb duas Samsung, Apple, and Huawei. Xiaomi cov kev ua lag luam hauv khw Indian tau dhau los ua lub hom lag luam zoo tshaj plaws nyob rau hauv lub lag luam Indian xyoo tas los.
Xiaomi yog nyob ntawm kev tshaj li kev sib txuas lus thiab cov ncauj lus ntawm lub qhov ncauj tawm tswv yim. Xiaomi siv tsawg advertising dua lwm cov xov tooj txawb hom. Qhov no yog qhov tseem ceeb nyob rau hauv Suav suav vim hais tias Tuam Tshoj muaj loyal loyal ntawm millet, thiab Lei Jun nws tus kheej tau ua ib tug celebrity. Tom qab qhov kev tso tawm ntawm nws cov khoom, qhov kev txiav txim yuav tsis muaj tsawg tshaj li Apple.
Wang Xiang tau lees tias nws yuav tsis ua tau kom tshem tawm txoj kev npaj ua lag luam mus rau cov lag luam nyob sab Europe vim tsis muaj Lei Jun tus kheej cawv hauv thaj av nyob sab Europe. Txawm li cas los, lub tuam txhab tseem luam tawm cov duab ntawm Fabkis txoj millet khw muag khoom nyob rau hauv Paris on social media. Cov duab qhia tias tseem tshuav coob coob nyob sab nraum lub khw.
Rau cov duab, Wang Xiang hais tias: "Rau cov neeg tau txais kev pab uas tsis nkag siab txog hom tshuaj millet, nws muaj lub tswvyim uas tsis tshua muaj nqi txhais tau tias tsis tshua muaj txiaj ntsim zoo." Yuav hloov qhov kev pom no, nws ntseeg hais tias "nws yuav siv sijhawm".
