Peb Lo Lus Tseem Ceeb Hauv Xyoo 2019: 8K, OLED, Ntse Screen

Jan 02, 2020

Cia li lub xyoo dhau los 2019, nws yog lub xyoo tshwj xeeb rau kev lag luam khoom siv hauv tsev, thiab kev hloov pauv ntawm kev lag luam TV siab yuav nce siab dua thiab siab dua. Txawm hais tias qhov kev lag luam tag nrho qhia tau tias qhov kev poob qis, nws tseem tsis tuaj yeem tiv thaiv qhov kev lees paub thiab kev thov ntawm cov neeg siv khoom rau cov khoom lag luam siab. Kev tawg ntawm 8K, 5g, Is Taws Nem ntawm tej yam, txawj ntse ntxiv dag zog thiab lwm yam thev naus laus zis tshiab tau nrawm txhim kho kev lag luam khoom siv hauv tsev. "Ntse screen" thiab lwm cov ntsiab lus tshiab tau tshwm sim nyob rau qhov kawg, tsis tu ncua cov neeg siv khoom kev nkag siab ntawm cov khoom lag luam. Nrog lub peev xwm tso tawm ntawm OLED vaj huam sib luag kev lag luam, OLED TV yuav ua kom tawg loj.


Cov lus tseem ceeb 1: 8K lub vijtsam loj


8K TV pib nws thawj xyoo ntawm txoj kev loj hlob


2019 yog lub xyoo tseem ceeb rau kev txhim kho cov xim TV tso duab thev naus laus zis, hauv 8K TV tau nce siab ntawm qhov kev nrawm nrawm. Raws li IHS Markit, xyoo 2019, cov khoom xa tawm thoob ntiaj teb ntawm 8K TV tshaj 300000 teeb, qhov nce ntau dua 400% piv nrog rau xyoo 2018. Yog tias 8K TV kev lag luam hauv 2018 yog nyob rau theem ntawm "kev cia siab yav tom ntej", ces 2019 yog tsis ntseeg li thawj xyoo ntawm 8K TV kev lag luam kev tsim kho.


Los ntawm cov kev pom ntawm lub tshuab hluav taws xob vaj huam sib luag, Samsung cov zaub, BOE, thiab csot nquag teeb tawm 8K vaj huam sib luag. Raws li IHS Markit, xyoo 2019, Samsung 8K LCD vaj huam sib luag xa tawm ntau dua 300000 tej khoom hauv ntiaj teb ua lag luam, 19.5% siab dua qhov kev cia siab thawj zaug, suav txog 83.6% ntawm tag nrho ntiaj teb. Lub chaw lis haujlwm xav tias kev muaj peev xwm ntawm 8K pawg neeg txuas ntxiv yuav nce ntxiv hauv 2020.


Tib lub sijhawm, 8K TV tau dhau los ua qhov chaw ua rog tshiab rau cov chaw ua yeeb yaj kiab loj xim. Thaum CES xyoo 2019, cov xim loj tsim TV tso tawm lossis tso tawm 8K TV khoom. Nyob rau tib lub sijhawm, txoj cai hauv tebchaws tseem ceeb txhawb txoj kev tsim kho tshiab ntawm xim TV kev lag luam. Nyob rau lub Ob Hlis 2019, cov phiaj xwm kev ua haujlwm rau kev tsim cov lag luam siab tshaj plaws siab tshaj plaws video (2019-2022) koom tes muab los ntawm Ministry of industry thiab cov thev naus laus zis, Xeev Txoj Haujlwm ntawm xov tooj cua thiab TV, thiab Lub Chaw Nruab Nrab Xov Tooj Cua thiab TV tau thov tias zuag qhia tag nrho cov kev ntawm "4K ua ntej, coj mus rau hauv cov nyiaj 8K" yuav tau nqis tes ua los txhawb txoj kev loj hlob ntawm ultra siab txhais video kev lag luam thiab kev siv cov liaj teb uas cuam tshuam.


Hais txog nqe, suav nrog TV, coj mus muag zaub thiab lwm yam khoom lag luam, tus nqi ntawm cov lag luam LCD loj tau txuas ntxiv poob, uas muab ntau qhov chaw rau tus nqi txo ntawm cov khoom siv davhlau ya nyob twg. Tam sim no, tus nqi nruab nrab ntawm 65 nti LCD TV tau poob txoj hauj lwm ntawm 5000 yuan, uas yog tsis muaj tseeb qhov kev hloov ua lag luam uas cov neeg siv khoom nyiam. Tus nqi ntawm cov khoom lag luam loj tau ze rau cov neeg nyiam nrov. Nws tuaj yeem kwv yees tau tias nws tsis yog npau suav rau 70 nti TV khoom lag luam kom nkag mus rau ntau txhiab tsev neeg nyob rau xyoo 2020.


Lo lus tseem ceeb 2: tshuaj ntsuam ntse


Ntse npo yog zoo li miv ntses nplawm cov xim TV kev lag luam


Ntxiv rau 8K TV tawm, qhov tshwm sim ntawm cov ntxaij vab tshaus ntse tau txhaj cov neeg tseem ceeb tshiab rau hauv kev ua lag luam TV xim thiab maj mam dhau los ua ib qho chaw kub kub hauv kev lag luam TV xim.


Thawj lub tuam txhab noj cov zaub nyoos yog Huawei. Nyob rau lub Yim Hli 2019, Huawei lub koob meej tso nws thawj qhov khoom lag luam, lub koob meej ntse screen, uas yog nruab nrog Hongmeng operating system. Lub ntsej muag ntse txhais tau tias yog kev hloov kho tshiab ntawm cov khoom siv dav dav hauv lub caij nyoog ntawm kev ua kom lub ntsej muag. Lub koob meej ntawm lub vijtsam ntse nruab nrab ntawm lub chaw sib tham zoo, hla kev tshuaj ntsuam lub chaw, IOT (Is Taws Nem ntawm yam) tswj chaw thiab video lom ze chaw, thiab dhau los ua tus pabcuam ntse hauv tsev, lub vijtsam loj xov tooj ntawm tes, hilink (Huawei tsim ntse hauv tsev qhib Internet tiaj tus) ecological neeg tu tsev thiab super tsev ua yeeb yam.


Tom qab, peb tus neeg loj ntawm cov xim TV hauv kev lag luam ua tiav ua tiav qhov kev tshuaj ntsuam tshiab ntse tsim. TCL tau coj txoj hauv kev tso tawm ESS ntse screen TV, Hisense tso tawm lub tshiab loj loj tshuaj ntsuam sib tham sib txuas lus hi rooj thiab lub vev xaib tshiab TV S7, thiab Skyworth tso tawm qhov tshiab ntawm H90 lub vijtsam ntse ua ntej "ob npaug 11".


Nrog 5g coj mus muag ua lag luam nrawm, nws tau dhau los ua ib qho kev pom zoo hais tias TV ntse yog qhov tseem ceeb nkag mus rau hauv Is Taws Nem ntawm yam. Qee tus neeg sab hauv ntseeg tias lub xov tooj ntse thiab lub TV ntse tau ua tiav txoj kev loj hlob sai thiab tau dhau los ua ob lub khoom lag luam zoo tshaj plaws hauv kev lom zem hauv tsev. Cov ntxaij loj thiab me me muaj ntau qhov zoo ib yam hauv cov zaub, kev lom zem thiab thev naus laus zis. Nrog kev tawm ntawm AI thiab IOT thev naus laus zis, kev koom ua ke ntawm lub xov tooj ntawm tes thiab TV yog qhov tseem ceeb.


Raws li daim ntawv qhia peb lub hlis thib peb ntawm Tuam Tshoj cov xim TV khw hauv 2019 tso tawm los ntawm Ovi huab, lub vijtsam ntse tau xa ntau lub cim zoo rau kev lag luam TV xim. Thawj qhov yog txhawm rau hloov kho dua tshiab thiab yooj yim ntawm cov khoom kab. Lub ntsej muag ntse tau tshem ntawm cov teeb meem nyuaj thiab homogeneous ntawm cov xim TV qauv thiab muaj cov khoom lag luam muaj zog thiab tsis sib xws. Qhov thib ob yog muab cov xim TV siab tus nqi tsim txiaj, kom cov lag luam TV xim loj tuaj yeem tshem tawm ntawm cov nqi qis thiab kev sib tw ua lag luam hauv kev sib tw. Qhov thib peb yog nqa cov hom tshiab thiab cov neeg siv khoom zoo. Qhov thib plaub yog los txhawb qhov nrov ntawm Ai TV thev naus laus zis.


Cov lus tseem ceeb 3: OLED


OLED TV mus rau txoj kev sib tw


Hauv kev ua lag luam TV xim tag nrho, muaj qee qhov TV qeb uas tseem tab tom ua raws li qhov sib. Nov yog OLED TV. Rau OLED TV hauv 2019, cov lus tseem ceeb yog "nce".


Muab piv nrog cov tsoos LCD TV, OLED vaj huam sib luag cov khoom siv tshiab coj cov khoom tseem ceeb ntawm kev ua kom pom tus kheej. Ntawm lub hauv paus no, OLED TV muaj kev ua tau zoo dua hauv kev sib piv ntawm cov duab, gamut ntau, qhov kawg ncov thiab lwm yam, yog li nws muaj cov kev sib txawv pom tseeb zoo.


Xyoo 2019, kev muag khoom loj hlob ntawm OLED TV hauv Suav tau tshaj 80%; xyoo 2019, cov naj npawb ntawm cov khw muag khoom hauv Tuam Tshoj OLED TV lag luam txuas ntxiv, nrog kev koom tes muaj zog ntawm cov hom loj xws li Hisense thiab Panasonic qhia txog kev ntxim nyiam ntawm OLED. Tsis ntev los no, nws tau tshaj tawm tias Huawei thiab Xiaomi tseem yuav koom nrog OLED TV mus pw hav zoov xyoo 2020, thaum OLED TV khoom lag luam yuav tsim ntau yam.


Raws li Zhongguancun Online TV cov khoom lag luam tau txheeb cais, xyoo 2019, OLED TV, nrog 26,8% ntawm cov xim, dhau los ua cov TV nrov tshaj plaws ntawm lub xyoo, uas tau ua pov thawj tias OLED TV tau dhau los ua TV hom nyob hauv Suav kev ua lag luam TV.


Hais txog kev tsim muaj peev xwm ntawm kev ua tiav OLED vaj huam sib luag, LG dispaly, lub ntiaj teb cov neeg muab khoom ntawm TV OLED vaj huam sib luag, ib txwm tau cog lus rau kev nce peev ntxiv thiab ua rau cov neeg siv ntau txaus siab rau kev pom kev zoo coj los ntawm OLED technology. Xyoo 2019, 8.5 tiam OLED vaj huam sib luag ntau lawm kab hauv Guangzhou nqis peev los ntawm LG cov zaub tau ua tiav tiav. Tam sim no, 60000 daim iav substrates tau muab tso rau hauv kev tsim khoom hauv ib hlis, thiab kev ua tiav ntawm cov iav substrates yuav ncav cuag 90000 pieces / hli tom qab ntau lawm. Lub sijhawm ntawd, qhov tsis txaus ntawm OLED TV panels yuav raug kho kom ncaj. Nyob rau tib lub sijhawm, nrog kev tsim tiav ntawm OLED vaj huam sib luag ntau lawm kab hauv Suav teb, OLED yuav coj thawj hauv qhov loj-loj ntau lawm qhov tsim tawm tso tawm xyoo 2020.

Koj Tseem Yuav Zoo Li